Listen to "Removing Organizational Friction with Tanya Thorson ex-Lands’ End, New Balance, Jockey International" on Spreaker. MQLs and SQLs. Most CEOs don't care about this data, and yet entire marketing departments still optimize for these metrics. Tanya Thorson spent 20+ years moving from retail stores to
March 23, 2026
Listen to "Macro Friction: The Competition You Don’t Control with Naveen Gunti, ex-American Eagle Outfitters" on Spreaker. Just translate your website into Spanish and launch in Mexico, right? Wrong. Dead wrong. Mexico is heavily cash-based, credit card acceptance rates are terrible due to fraud. International e-commerce is
March 09, 2026
Listen to "Delivering a Frictionless Experience with Tractor Supply’s Matthew Rubin" on Spreaker. Try designing a checkout flow that handles everything from dog food to pallets of cattle feed to live chickens. Now make it work flawlessly when your customer is standing on the far side of
February 23, 2026