6 Biggest Lessons from 50 Episodes of The Frictionless Experience

After 50 episodes and 40+ guests, we discovered that removing all friction isn't always the answer—sometimes you need to add it back in.
Join hosts Chuck Moxley and Nick Paladino as they reflect on two years of interviewing digital leaders from companies like Ralph Lauren, HP, Walmart, and American Eagle. With insights from executives spanning UX, digital transformation, marketing, and technology, Nick and Chuck reveal the most surprising patterns that emerged about what truly creates frictionless experiences.
A huge thank-you to everyone who’s listened, shared, and sent us feedback—you’ve been part of every conversation we’ve had.
Key Actionable Takeaways:
- Quantify friction with outcome-based metrics - Connect every friction point directly to revenue impact to secure organizational buy-in and prioritize improvements effectively
- Recognize when friction serves a purpose - Strategic friction prevents fraud, builds trust in financial transactions, and can actually increase customer satisfaction
- Focus on your most loyal customers first - Frequent users experience the most friction simply because they interact with your platform more often than casual users
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